WhiteLabelSuite
About this project
White Label Suite is a B2B lead generation and sales intelligence platform developed by Web Foundation from 2020 to 2026. The platform helps sales teams, marketing agencies and founders discover companies and people, enrich lead information and automate prospecting workflows. Web Foundation was the end-to-end development team behind the platform, responsible for its architecture, frontend and backend development, data processing, integrations, AI capabilities, infrastructure and continued product development over six years.
The Solution
White Label Suite brings multiple lead generation and enrichment tools into a single platform. Users can search for companies based on specific criteria, discover businesses through Google Maps data, identify technologies used by company websites, find people and their contact information, search employees by company domain and discover influencers. After leads are discovered, the platform can enrich them with email addresses, phone numbers, technology information and other business data. AI capabilities were introduced to further enrich leads, generate company and contact summaries, create personalized outreach emails and subject lines, and execute custom enrichment prompts. The platform also includes automated workflows that operate in the background. Users define their targeting criteria and daily limits, and the workflow can continuously discover leads, enrich their information, filter the results and send qualified leads to connected CRM systems.
Technical Implementation
White Label Suite was built using Laravel, Vue.js, MySQL and MongoDB, with Node.js used for web crawling and technology detection. The architecture supports large volumes of background processing through queues used for lead discovery, enrichment, AI workflows, API communication and automated data processing. The platform integrates with multiple external data and business services, including Google Maps, Hunter.io, RocketReach, Anymailfinder, GoHighLevel, Keap, SalesConnector and Zapier, together with custom APIs and webhooks. Users can also send leads from external systems to White Label Suite through its APIs for enrichment and further processing. A major engineering focus was combining information from multiple sources while correctly matching companies and people and reducing outdated or inaccurate enrichment data.
Development & Delivery
Web Foundation served as the dedicated development team for White Label Suite from 2020 to 2026. The core project team included two backend developers, two frontend developers, a QA engineer, a product manager and hands-on technical leadership. The platform evolved significantly during the engagement, expanding from lead generation and enrichment into AI-powered prospecting automation, CRM integrations, APIs and fully automated background workflows. A complete white-label system also allowed agencies and partners to launch branded versions of the platform using their own domains, logos and brand colors. Stripe Connect supported white-label payment flows, while a subscription and credit system allowed customers to receive usage credits with their plans and purchase additional credits when required. The platform ultimately supported hundreds of white-label configurations.